Small Business Workshop: Effective Newsletters (Little Tokyo)

In this workshop you will learn the basics of launching a newsletter, how to grow a newsletter audience and how to keep your newsletter from landing in the spam folder. You’ll also learn about key performance numbers, like open rates and click rates. This workshop is useful for digital media strategists of all levels, but previous HTML and newsletter experience is useful.

Luis Gomez is an opinion engagement editor at The San Diego Union-Tribune with more than 10 years of experience in social media and digital media. He is also the publisher of the CA//MEDIA//JOBS Newsletter. He is a graduate of Cal Poly Pomona and lives in San Diego.

You can find Luis on Twitter at @RunGomez (https://twitter.com/RunGomez)

The CA//MEDIA//JOBS Newsletter is an online resource for student journalists and working professionals to find job opportunities in newsrooms in California and across the U.S. The newsletter is published every Friday and it features full-time jobs, internships, fellowships, freelance writing opportunities and more.

Subscribe for free at bit.ly/journalism-jobs
Or follow on Facebook: https://www.facebook.com/camediajobs/
Closest Parking: Judge John Aiso Parking Lot, 101 N Judge John Aiso Street, Los Angeles, CA 90012 (Located underground at 1st Street and Judge John Aiso across from the Union Center for the Arts)

Closest Transit: 5 minute walk from the Metro Gold line Little Tokyo/Arts District station, 8 minute walk from Metro Red/Purple line Civic Center station, 2 minute walk from Metro Bike station at 1st and Judge John Aiso Street

Nearby Landmarks: Miyako Hotel, Japanese American National Museum, Fugetsudo Confectionary

Great Places to Eat Breakfast Nearby: Mitsuru Grill, Jist Cafe and Cafe Dulce

To RSVP and for more information, contact MLochridge@ltsc.orgcreate new email.